How creativity helps providers, patients and carers The rate of medical discovery is increasing exponentially, technologies that previously existed only in science fiction are now…
Former CEO and major shareholder of the Havas Lynx Group; Cannes Lions Healthcare Agency of the Year 2018, PMGroup EU Agency of the Year 2015, Havas Agency of the Year 2012. During David’s tenure the agency enjoyed unprecedented commercial success with year-on-year double digit growth, from 80 to 400 strong, combined with significant sustained profitability. As part of his long-term strategy David prioritized inspiring the very best talent, with his legacy including; #LXAcademy for their development & engagement, #LYNXLife for their attraction & retention, and the Graduate program to inspire the next generation.
Author of the internationally acclaimed Healthcare Heroes and a series of globally recognized white papers, focused on the future of healthcare communications. David continues to explore the evolution of clinicians into innovators, patients into activists, and carers into advocates. Speaker at Harvard Business School, Cannes Lions, Founders Forum and the Financial Times.
Former Chief Digital Officer and CEO West of Havas Health & You. Arriving in the US in 2019, David helped HH&Y navigate through the COVID-19 pandemic, driving growth and maintaining EBIT, whilst changing healthcare communications and improving patient lives. Working on blockbuster brands, David oversaw the most significant shift within the US pharma commercial model of the past decade, helping big pharma to meet their customers, where and when they want, with the support and advocacy they need. Committed to improving the lives of patients and their families, David also launched a new breed of patient support programs and telemedicine initiatives that leverages not just the mass adoption of technology but the dramatic increase in society’s ability to use that technology. Going from Customer Experience to Care Experience, David championed the need for pharma to go beyond psychological fulfilment of patients, to better meet Maslow’s hierarchy of needs and improve their treatment outcomes.
Working alongside incredible teams, David has helped to launch a number of pharma firsts and industry defining campaigns;
- #TimeToAct (2018)
Developed in collaboration with four-time Academy Award-winning studio Aardman
- Speed Donating (2017)
Helped to set an annual record of organ donors
- Care4Today, Maintaining Adherence Programme (2015)
Clinically proven digital therapeutic (DTx) reducing hospital referrals by 58% across 173 patients through 18 months.
- Psoriasis 360 (2011)
Pharma’s first true social media campaign
- GE iPad CLM (2010)
Just three months after Apple released the iPad, launched GE salesforce CLM in China, US and Germany
- Healthcare Heroes
- Gen Now
- Smiles That Save Lives
Healthcare is on the cusp of a dramatic transformation, one that will improve the lives of patients all over the world. Healthcare Heroes is a project dedicated to celebrating the people at the center of this transformation, who are working with passion, purpose and determination to make a difference to peoples' lives all over the world.
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