PMGroup Communiqué Communications Consultancy of the Year

Agency of the Year, by David Hunt

The judges said, “Havas Lynx are not just preparing for the future, they are creating it.”

I agree, but not in isolation. Alongside our team, it takes great clients too. We’re incredibly blessed to work alongside some brilliant industry leaders, from all across the globe. Some have been with us since the beginning and the advent of the tablet-pc & closed-loop marketing. Others are new to the industry, but they share our vision & passion for pharma to make a meaningful & sustained impact on society. New, old, familiar, returning, former; we’re grateful to all of our clients and the role they’ve played in making us great.

We’re also very grateful to Havas Health and in particular Donna Murphy & Ed Stapor. A Global CMO of Top 10 Fortune 500 Company commented, “Your industry spends a fortune buying big digital companies, makes them worse, loses the talent, leaves them in a silo and fails to integrate them and deliver their expertise to us.” This could not be further from the reality of our transition from Creative Lynx to Havas Lynx. We’re faster, stronger, better, and significantly so. We’ve matured from a local digital shop to a global communications agency. Havas have been a catalyst for our development, ensuring that we can now boast scientific, strategic and creative excellence, alongside our unparalleled digital expertise.

From a young age, I came to understand the importance of a great team. Expertise, passion, diversity and a collective commitment are the cornerstones of our success. We mix recognised industry leaders with remarkable graduates, decorated creatives with proven engineers, and scientists with strategists. 95% of our staff are proud or very proud of the work they produce, and I am equally proud of them.

The final ingredient is the Havas Lynx Senior Team; myself, Neil Martin, Steve Nicholas, David Whittingham, and Tom Richards. With the exception of Tom, who is a recent addition, we have been together for a decade, enjoying almost all of it. It’s a great team, and one that I’m incredibly honoured to be part of. It’s reassuring to know that when times are hard, you are surrounded by experts & leaders that stand shoulder-to-shoulder. And equally, when times are good that you can celebrate with friends.Communique

2013, More Ups and Downs than the Big Dipper

A review of 2013, by David Hunt

We knocked down & rebuilt our home, I became CEO of HAVAS LYNX and most amazingly became a Father.

The Big Dipper
The Big Dipper

Having started at Creative Lynx as the studio junior, it was with immense pride that I became Chief Executive this summer. In many ways very little changed, I was still part of the same brilliant team with David Whittingham, Steve Nicholas and Neil Martin, but in many ways far more changed than I’d expected. Within two months we’d lost one of our most significant accounts and with the inevitable self-reflection that follows, recognised that we needed to evolve our business. HAVAS LYNX, formerly Creative Lynx, has been established for over 25 years and it is testament to the organisation’s DNA that it has consistently evolved to meet the changing landscape.

We believe that the global fiscal climate demands smart business models that provide high value services. We believe our clients are faced with an unprecedented spectrum of healthcare stakeholders and therefore require greater support than ever before. We believe to harness the brilliance of over 150 strategic, creative and digital experts, you need collaboration, integration and an agile philosophy.

On the 9th of August, as part of our Agency Day, we launched LYNX PRIDE – a complete re-structure of our business designed around the needs of the market, our clients and our teams. It was a courageous move, epitomising our heritage & philosophy. As we close 2013 the results speak for themselves; feedback from our team & clients is unsolicited & overwhelming, we collected two further awards at the prestigious PMEA Awards and we have just secured a fantastic new account working with a bold & exciting team that share our passion for ground-breaking campaigns. They say, “What doesn’t kill us makes us stronger”, and I’m excited to announce that we are just getting started!!

Don’t knock down your home when your wife is 6 months pregnant – I learnt that in 2013. I also learnt that needing a great creative & great developer is not just the formula for success in marketing communications. Working with Phill Armstrong of White box Architecture we have emerged with a beautifully designed home and at the heart of that success, and at the heart of most client-supplier successes is a friendship & mutual respect. Even the best ideas still require flawless execution and with an obsessive attention to detail, I have quickly come to realise that I am that “client”. Fortunately, I found a builder with an equally sharp eye, a genuine commitment to quality and an essential sense of humour – E.P. Muldoon. Demonstrating expertise, initiative and most importantly patience, his team has built our home around us considering every detail, and adding value every step.

The 30th of April 2013, the highlight of this year and the last 33 – I became a Dad. Like many men before and after me, it was equally terrifying & amazing. Every day my world changes a little bit. Every day I learn a little bit more. Every day I realise that everything that every parent said is entirely true, and it really is the best thing in the world. And everything else… secondary.