A fresh start
It’s 5 years since the launch of the PM Society Digital Awards. In that time we’ve grown from 50 to 200, from local to global, digital to full-service, from Creative Lynx to HAVAS LYNX.
There is no doubt that the PM Society Digital Awards created an essential platform for our success. They recognised & celebrated our creativity, passion & innovation. They challenged us to improve, and with 23 wins in 5 years, they ensured our exceptional standards were maintained.
However, for HAVAS LYNX it’s now time for a change, a fresh challenge, a new perspective. Instead of the PM Society Digital Awards, this year we’ve decided to enter the Cannes Lions Health awards.
It’s a global competition, derived from the most prestigious awards in advertising. Yet it also comes with unknowns; How will we do? Will we leave empty-handed? How expensive are the G&Ts in the South of France? More importantly, it comes with certainties; we’ve worked harder, pushed our ideas further, and we’ve challenged ourselves to be better.
HAVAS LYNX has a tremendous energy, and when under pressure we excel. We want to be pushed. And we want to be the best. This year we may not be successful, but we’ll be back again next year, better for the experience & even more determined. *fingers crossed*.
The PM Society Digital Awards are still a tremendous event, and I’ll certainly be supporting their team this year and in the future.
Interesting initiative David, good luck it will be interesting to see how these new awards develop. As for the G&T costs – astronomic, trust me I am in Cannes this weekend and will be taking a gold card!