Generation Now.
The Millennial HCP, by David Hunt
The impact of the millennial healthcare professional on our world.
Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a digital and interactive world, but have a strong social conscience, are entrepreneurial and are adept at communicating, collaborating and adapting to the world as they find it.
Through a series of in-depth interviews with medical students, academics, innovators, physicians, authors and patients from around the world, Generation Now identifies a new & inspired generation of healthcare professionals. It is a generation with different attitudes and ambitions to their predecessors, and it is a generation who will drive our industry forward and embrace innovation to offer improved outcomes for all.
In our new campaign, we outline key considerations for communicating and collaborating with this new generation, outlining how we can create effective healthcare campaigns that truly make a difference.
For more information on our YouTube & Podcast series, and our White Paper visit www.m-hcp.com
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